Corrado Rocca photo
MWS EU 2022 Speaker

Corrado Rocca

  • PIRELLI Tyre
  • R&D Head, Cyber Unit
  • Biography

During his career, Corrado held several managerial roles in telco, media, IoT, communications and automotive industries, mainly in technical, product and business areas.

He is currently heading in Pirelli Tyre the R&D department developing tyre connectivity solutions, for OE and aftermarket applications. He is leading for Pirelli several international standardization initiatives in the field of future mobility.

 

  • Presentation
Vehicle functions evolution through smart tyre systems

Smart tyres incorporating sophisticated sensors are becoming a market reality. They are adding new data sets to modern vehicles that need multi-sensor logic to fulfill mobility scenarios of growing complexity, that involve ADAS systems and V2X technologies towards full autonomy.

The presentation will show how information from smart tyres can be blended with other vehicle data to enable such new functions, presenting some use cases with related benefits.

Some considerations on data monetization opportunities across different stakeholder ecosystems and marketplaces will be also provided.

Pirelli logo
  • Company Profile

PIRELLI Tyre

Established in 1872, Pirelli is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services. With 19 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,600 employees and had a turnover in 2019 of about 5.3 billion euro.

Company products

Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 patents obtained in order to achieve the highest levels of performance, safety and containment of environmental impact. The company has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020. Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 until 2024 and has been the Official Single Supplier of WorldSBK since 2004. Since 2021, Pirelli has also been the exclusive supplier of the FIA World Rally Championship: a championship in which Pirelli has already developed some of its most advanced technologies, which have subsequently been transferred to road products.

Pirelli & C. SpA , Via Bicocca degli Arcimboldi , 3 – 20126 Milano Tel. +39 02 64421 – www.pirelli.com

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